With each day that goes by, we are getting closer and closer to our final presentations, and working harder than ever in the process. One key component to our plan for GE’s Technology Services Group (TSG) is providing some guidelines as to when it is necessary to have in-person meetings. TSG employees are spread all over the world, and when it comes down to it, having regular face-to-face meetings can be a challenge, both in terms of cost and general time management.

However, having face-to-face meetings at least periodically is essential to strengthening bonds among team members while building trust and relationships. If nothing more, distributed teams should strive to meet face-to-face at least once during a project’s life-cycle.

This post outlines why face-to-face meetings are still best for building relationships, and provides some tips for when trying to decide if holding an in-person meeting is truly necessary.

If the purpose of the meeting is only for information sharing, it is possible to hold an effective meeting online, especially if the group already knows each other. However, if attendees need to build relationships and become motivated, face-to-face is by far the best way to meet.

In essence…

Ask the question: why are we meeting?

  • Is it for information sharing? If so, it may be possible to meet online.
  • Is it for relationship building? If so, you should probably meet face-to-face.
  • Is it for motivation and inspiration? Both avenues can be effective for this one.

When you’re deciding whether to have an online meeting or a face-to-face meeting, consider whether the relationships everyone will form are more valuable than everyone’s cost of traveling to the meeting.

This past Wednesday, May 4, 2011, we had the great honor of meeting Mickey G. Nall from Ogilvy Public Relations Worldwide, and attending his presentation: Tradigital is the Future of Public Relations. Aside from giving an exceptionally interesting and entertaining presentation, he gave us some great advice about life in the PR world.

A few takeaways:

We in PR have to make the truth fascinating. Good PR is honest and truthful—always. PR is about masterful storytelling, but your stories must always be true.

The Tradigital Approach: The democratization of global thinking. These days, things happening locally are having great impact globally.

The Age of Deference is now the Age of Reference. People want to hear from the man on the street before they want to hear from the leaders of society. Although leaders used to be at the top the list for people seeking opinions and advice about products, the common man has taken their place.

Consumers have become co-brand managers of products. Consumer PR drives brand-specific editorial coverage that focuses on the rationale (the practical benefits) and the emotional (how the brand makes you feel). This in turn elevates the relevancy of a brand to a consumer’s life.

Media Relations & Opportunities: local news and grassroots are making a connection. It’s about the fringe, not the center.

What drives the purchase? Word of mouth.

What breaks through? The Big Idea. Tie it to the trends, make it engaging and newsworthy, and go where the media is.

The bottom line: The brand must be integral to the story and not get lost.

Regardless of what it means for America, Osama bin Laden’s death gives President Barack Obama an incredible PR boost  in the midst of economic troubles and low poll numbers. The real question is, how much will this boost carry over to the 2012 re-election campaign?

According to Reauters.com, even some of his harshest Republican critics have praised Obama for his efforts against bin Laden – the mastermind behind the September 11, 2001 terrorist attacks.

Killing the former al Qaida leader will surely go far in overcoming Republicans’ claim that Obama is weak on national security issues. Remember how such strong feelings of patriotism after the 2001 attacks helped keep Bush in office when he sought re-election in 2004? Although there is still a considerable amount of time before the November 2012 elections, Bin Laden’s death could also boost Obama, especially in the area of his foreign policy credentials. So far, Obama remains the favorite against a weak, unsettled Republican field.

Regardless, Obama has the ability to greatly profit from this event, and from a PR perspective, it will be interesting to see the extent to which he continues to capitalize on this newfound achievement.