Bin Laden’s Death = Major PR Points for Obama

May 2, 2011

Regardless of what it means for America, Osama bin Laden’s death gives President Barack Obama an incredible PR boost  in the midst of economic troubles and low poll numbers. The real question is, how much will this boost carry over to the 2012 re-election campaign?

According to Reauters.com, even some of his harshest Republican critics have praised Obama for his efforts against bin Laden – the mastermind behind the September 11, 2001 terrorist attacks.

Killing the former al Qaida leader will surely go far in overcoming Republicans’ claim that Obama is weak on national security issues. Remember how such strong feelings of patriotism after the 2001 attacks helped keep Bush in office when he sought re-election in 2004? Although there is still a considerable amount of time before the November 2012 elections, Bin Laden’s death could also boost Obama, especially in the area of his foreign policy credentials. So far, Obama remains the favorite against a weak, unsettled Republican field.

Regardless, Obama has the ability to greatly profit from this event, and from a PR perspective, it will be interesting to see the extent to which he continues to capitalize on this newfound achievement.

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