As Week 4 comes to a close, the TSG team is still working steadily to put together the perfect solution for the group’s internal communications crisis. Low and behold – could Pfizer have found us an answer?

Much like the current TSG, Pfizer discovered in 2008 that their internal communications had spiraled out of control. The company had a total of 410 information sites branching out into over 10,000 team specific sites – all lacking a consistent look and feel, providing no way to measure satisfaction and success, and costing $10 million per year to maintain. You are not alone, TSG!

The Solution? To develop one point of contact – a Pfizer World site. The redesign developed both a global addition of Pfizer World and local templates that provided “guidance without prescription.” New policies were designed to improve the intranet, not control its content. By focusing on a One Pfizer ideal for all online channels to align to, they were able to give direction without mandating the content.

The ultimate goal was to Connect, Educate and Listen to employees. Using a variety of different tools, Pfizer was able to facilitate a culture of open communication while giving employees the ability to “get the work done.” This article in HRM Today explains the situation and the results in more detail.

Could this work for TSG? If not the main solution to our challenge, it could definitely serve as a very key piece to it.


Last Thursday, we had the opportunity to hear from Kathy Fleming – VP of Corporate Communication at U.S. Preventive Medicine. You can check out their web-page here. Kathy has helped the company grow significantly since she came on board a few years ago, and their goal of being known as ‘The Prevention Expert’ is now just around the corner.

In her presentation, Kathy outlined a few Communication Fundamentals that are useful in creating any successful campaign:

  • Conduct Research: Know what your target audiences believe and want – know how the organization/product is viewed, be aware of barriers, know what information target audiences need to make a decision, and be aware of your competition. At the same time, be aware of internal needs and practicalities – what are your resources, and who can you work with successfully?
  • Have a written plan—and really stick to it: Again, know your target audiences, and concentrate your efforts where they will have the most impact. Develop goals that are both specific and measurable. Messages should be clear-cut, and easy to understand. Brainstorm uncommon creative concepts that get attention, and tell a story whenever possible. Use feasible tools and tactics that have the support from upper management.
  • Be consistent in your effort and actions.
  • Take advantage of opportunities.
  • Evaluations need to be on-going.
  • Refine your campaign as needed.
  • Most importantly – Stay the course.

With these tips in mind, it’s on to writing our own communications plan for the communication-overloaded Technology Services Group of GE. Let’s see what we can do…

Disclaimer: This post has nothing to do with baking, or cooking, or food in general. However, it does have to do with PR, which can also be pretty awesome. For the next 8 weeks, I’ll be blogging for my PR Campaigns class. Sorry for the baking break! I’ll get back to it as soon as possible–promise.



We all know by now that social media often plays an important part in PR campaigns. Facebook, Twitter, Blogging–you name it, and we’re expected not only to know how to use it, but how to use it well. In this sea of social media technology, it’s easy to get lost in all of the jumble. It’s not enough to just use social media–if you truly want to be successful, you better be able to use it strategically.

This post outlines 5 smart social PR campaigns that we can all learn from.