Mickey G. Nall: Tradigital is the Future of PR

May 22, 2011

This past Wednesday, May 4, 2011, we had the great honor of meeting Mickey G. Nall from Ogilvy Public Relations Worldwide, and attending his presentation: Tradigital is the Future of Public Relations. Aside from giving an exceptionally interesting and entertaining presentation, he gave us some great advice about life in the PR world.

A few takeaways:

We in PR have to make the truth fascinating. Good PR is honest and truthful—always. PR is about masterful storytelling, but your stories must always be true.

The Tradigital Approach: The democratization of global thinking. These days, things happening locally are having great impact globally.

The Age of Deference is now the Age of Reference. People want to hear from the man on the street before they want to hear from the leaders of society. Although leaders used to be at the top the list for people seeking opinions and advice about products, the common man has taken their place.

Consumers have become co-brand managers of products. Consumer PR drives brand-specific editorial coverage that focuses on the rationale (the practical benefits) and the emotional (how the brand makes you feel). This in turn elevates the relevancy of a brand to a consumer’s life.

Media Relations & Opportunities: local news and grassroots are making a connection. It’s about the fringe, not the center.

What drives the purchase? Word of mouth.

What breaks through? The Big Idea. Tie it to the trends, make it engaging and newsworthy, and go where the media is.

The bottom line: The brand must be integral to the story and not get lost.

About these ads

2 Responses to “Mickey G. Nall: Tradigital is the Future of PR”

  1. Wendy Says:

    Fantastic!

    I’m going to be your number one fan. I’ve got a new business to media-ate…or medi-ate…to invigore with media…and your article really makes it clear to me what’s going on and what needs to happen.

    Are you for hire?

    W


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

%d bloggers like this: